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Keith Berman headshot - Aug 2025_edited.

ABOUT

I believe the best communications start before anyone writes or says a word.

My job is to understand where the business is going, figure out what that means for the audiences who matter and help leaders communicate it in ways people can understand, trust and are motivated to act on. My goal isn't just to get a message out — it's to move things forward and galvanize action or engagement.

I ask a lot of questions: How does this connect to our priorities? What does the audience need to know? Where might the message and reality feel misaligned? And most importantly: ๐˜ž๐˜ฉ๐˜บ ๐˜ด๐˜ฉ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ค๐˜ข๐˜ณ๐˜ฆ ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜ธ๐˜ฉ๐˜ข๐˜ต ๐˜ธ๐˜ฆ'๐˜ณ๐˜ฆ ๐˜ต๐˜ฆ๐˜ญ๐˜ญ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ๐˜ฎ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ข๐˜ด๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ๐˜ฎ ๐˜ต๐˜ฐ ๐˜ฅ๐˜ฐ?

I approach communications with a journalist's mindset. Audience attention isn't something we're entitled to just because we have something to say. We have to earn it. Make the complicated understandable without talking down to the audience. Give people enough context to understand why something matters and make them feel smarter without force-feeding them a lesson.

I've spent my career doing that alongside senior executives and Communications teams at organizations ranging from Fortune 10 companies to startups. I've counseled C-suite leaders through M&A, restructuring, cultural transformation, product launches and crises, and I've led Comms teams reaching global audiences of 65,000+.

What I bring is equal parts strategist, advisor, storyteller, constructive challenger and creative problem-solver. I see the larger organizational picture, ask the questions that sharpen the strategy and turn complexity into communications that matter and resonate.

When I'm not doing all that, I'm probably spinning tunes as my alter ego DJ Kosmik K or building the perfect playlist for a whole slew of occasions. ๐ŸŽง

PROFESSIONAL EXPERIENCE

VERTAFORE:  DIRECTOR, INTERNAL COMMUNICATIONS

August 2024 - present

Selected to modernize and elevate the internal communications function within a SaaS organization of 2,500 employees, replacing tactical execution with strategic, audience-centered communications architecture aligned to business objectives.

  • Led team delivering employee engagement, change management and corporate communications across product launches, global office opening and $20M in M&A activity, resulting in Glassdoor score improvements and repeated Comparably and Built In Best Places to Work awards.

  • Served as strategic communications partner to the full C-suite (CEO; CFO; Chiefs of People, Product, Customer and Revenue), delivering executive messaging and communications that drove above-benchmark employee favorability.

  • Conducted operational audit of communications channels and rebuilt content governance, delivering 10% increase in email open rates and 15% increase in click-through rates; intranet rearchitecting raised monthly visits to 95% of employee population, with 62% jump in average time per session on-site and 47% reduction in zero-result searches.

  • Conceived and launched enterprise video podcast platform that strengthened cross-functional visibility and executive transparency, establishing a popular, new cultural touchpoint across departments.

FREELANCE:  COMMUNICATIONS & CONTENT STRATEGIST

February 2024 - August 2024

โ€‹โ€‹Designed public relations and external communications strategy and messaging for manufacturing firm.

RESMED:  DIRECTOR, CORPORATE COMMUNICATIONS

July 2023 - February 2024

Engaged to provide strategic communications leadership for a 10,500-employee medical technology company during complex M&A transitions valued at $20M, joint venture announcements worth $150B, product launches and global organizational restructuring.

  • Directed enterprise communications strategy for acquisitions, new ventures, restructuring and program sunsets, aligning cross-functional leadership and strengthening employee confidence during change.

  • Led cross-functional collaboration across global business units, aligning leaders around clear strategic storylines that drove connection, accountability and forward momentum during transformational initiatives.

  • Built and led comprehensive content frameworks for enterprise campaigns, crafting narrative architecture, executive messaging and scalable communication assets that connected strategy to employee experience and strengthened organizational confidence.

  • Served as executive advisor to CEO, Chief Strategy Officer and Chief Revenue Officer, providing message architecture, speechwriting and high-stakes communications counsel across global business units (Product, Revenue, Strategy, Government Affairs, Investor Relations).

  • Moderated global CEO town halls and enterprise Q&A sessions that achieved highest engagement scores in company history.

DAVITA:  DIRECTOR, INTERNAL COMMUNICATIONS

July 2021 - July 2023

Transformed a reactive communications function into a strategic enterprise partner during COVID for 65,000-employee regulated healthcare company.

  • Rebuilt and scaled communications organization from 3 to 9 team members (including managers of managers), establishing collaborative content development process and performance standards. 

  • Guided team leading company messaging strategy, operational information and events updates; forged partnerships with Culture, People and Operations teams that generated a five-point YoY increase on employee engagement survey.

  • Designed enterprise communications architecture overhaul: modernized email structure, rebuilt intranet CMS infrastructure and introduced measurement reporting to senior leadership, achieving sustained 65%+ open rates.

  • Directed crisis and high-sensitivity communications strategy across vaccine mandates, restructuring, acquisitions, regulatory compliance matters and reputational threats.

  • Cultivated cross-functional partnerships, rebuilt relationships and created alignment for communications efforts, establishing the team’s reputation as an involved, strategic partner.

  • Counseled CEO, COO, CIO and Chief Accounting Officer on enterprise messaging, town halls and workforce impact communications, creating messaging and talking points.

  • Coached and mentored junior staff to pursue potential, resulting in three promotions.

CSG INTERNATIONAL:  
DIRECTOR, COMMUNICATIONS, CONTENT & EMPLOYER BRANDING (2020-2021)

SENIOR MANAGER, COMMUNICATIONS, CONTENT & EMPLOYER BRANDING (2019-2020)

November 2019 - July 2021

Promoted to Director within one year for leading enterprise culture communications during global disruption and employer brand transformation.

  • Worked with HR to grow eNPS 160% YoY, with 21-point favorable swing in employee engagement survey, and 17% Glassdoor increase — highest rating in two years.

  • Built global culture communications strategy adopted enterprise-wide, generating highest participation rate in company social platform history.

  • Integrated employer brand strategy with external digital channels, achieving 300% LinkedIn follower growth and 40% increase in daily traffic within six months.

  • Served on HR leadership team as trusted communications advisor to senior leadership (including CEO, CTO, CHRO), delivering thought leadership content, crisis response, and executive messaging across articles, videos, and talking points.

AT&T - DIRECTV:  SENIOR COMMUNICATIONS MANAGER

April 2013 - November 2019

Selected to elevate enterprise communications for a 40,000-person field organization, redesigning communications infrastructure, strengthening executive storytelling, aligning cross-functional messaging and leading engagement strategy through a major acquisition.

  • Managed team of three building creative messaging, branding campaigns, value propositions, technical information and content strategies for employee and vendor contacts. 

  • Increased read rates 625% in six months through divisional redesign of content architecture.

  • Led communications for the Denver Employee Engagement Council and directed communications strategy during major acquisition and cultural disruption, fueling 40-point YoY eNPS growth locally.

ADDITIONAL EXPERIENCE

  • Billboard/Radio & Records : trade publication  |  Los Angeles, CA  |  Editor/Writer, Reporter, Columnist

  • Citigate Cunningham : high-tech public relations agency  |  Cambridge, MA  |  Account Associate 

  • MS&L : high-tech public relations agency  |  Boston, MA  |  Account Executive

  • The Castle Group : high-tech and finance PR agency  |  Boston, MA  |  Assistant Account Executive

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