©2018 by Keith Berman. Proudly created with Wix.com

BIO

I'm a passionate communications and marketing professional who develops effective, creative, compelling, content-rich campaigns through results-driven communications, content strategy and content marketing, marketing, brand management and public relations. I consider myself a facilitator of change, using clear audience-specific content and innovative delivery channels to drive engagement and buy-in. 

A highlight of my career is leading teams. I'm a results-oriented contemporary leader adept at motivating a team to work cohesively towards a common goal while mentoring individual players to grow into their strengths. I pride myself on my visionary qualities and ability to implement tactical execution of these dynamic and engaging ideas. As a creative strategist, I'm highly skilled at conceptualizing strong marketing and communications strategies that resonate with audiences through clear messaging, robust brand identity and creative storytelling.

 

PROFESSIONAL EXPERIENCE

 

AT&T:  SENIOR COMMUNICATIONS MANAGER

2016-present

  • Direct organizational and executive leadership communications through multiple messaging channels for audiences of more than 40,000 to position and convey new product introductions; initiative launches; and workflow, process and policy updates. 

  • Lead the communications component of an organizational-level strategic initiative to promote employee adoption of a set of behavioral principles designed to improve customer and intra-company interactions. 

  • Increased read rates by 625% in six months by conceptualizing a new content management system (CMS) that optimized information from inefficient, non-searchable PDFs to an easy-to-navigate database. 

  • Drive marketing initiatives through strategic brand communications, value propositions and content strategies; designing, authoring and distributing newsletters; creating and maintaining social media presence; and planning and promoting events. 

  • Reduce incident rates and customer calls by evaluating problem areas in Environmental Health and Safety, Customer Care, Marketing and Product Development departments and mitigating through staff education and optimized messaging. 

  • Establish and implement integration tactics to maintain staff morale during significant post-acquisition changes, including cultural and facilities changes, through clear and positive internal messaging, communications and marketing. 

  • Serve as an active member of the Denver-area employee-engagement committee. 

  • Mentor and coach junior members of the communication team, overseeing daily workload and contributing to their annual reviews. 

  • Manage and maintain relationships with external executive and frontline technical vendors, communicating information on workflow and systematic changes, contract updates, incentive changes and other impacts. 

  • Won acompanywide systems-improvement competition with the creation of an enterprise-level strategic plan to improve and streamline corporate communications via a centralized web-based application system

AT&T - DIRECTV:  SENIOR COMMUNICATIONS MANAGER, FIELD SERVICES

2013-2016

  • Functioned as change agent, leading strategic and tactical communication initiatives during the rollover from DIRECTV to AT&T, creating compelling messaging for staff buy-in during culture and management changes.

  • Developed creative messaging, value propositions and content strategies based on baseline KPIs for customer contact and service instances; pushed marketing campaigns and technical information to staff, vendors and users.

  • Led a team responsible for shaping product, initiative and policy communications and adoption for audiences of more than 15,000 while managing the departmental budget.

  • Created branding campaigns and product, feature and intra-company announcements while working with a cross-functional team of subject matter experts, marketing professionals and senior leadership.

  • Utilized a suite of multimedia communication channels, including e-mail, social media and videos, to create and distribute information to internal departments and management, as well as external vendors.  

  • Invented and launched an internal podcast as a new channel for messaging and content distribution. 

  • Designed, branded and implemented an innovative internal messaging architecture that generated higher audience readership and content buy-in. 

  • Recognized with the “Customer Experience Champion” award for development of enterprise-level educational video content that was used cross-departmentally to improve the customer experience. 

  • As Project Manager, led field implementation and equipment closeout initiative as a stretch assignment.

CLIP INTERACTIVE:  STRATEGY CONSULTANT, MARKETING & COMMUNICATIONS

2012-2013

  • Strategized the organizational marketing plan that drove company growth, established the positioning and approach that allowed for successful entry into desired markets and industries.

  • Branded the company through presentations and promotional opportunities for target partners, aiding senior leadership in developing go-to-market plans and navigating the challenges of the industry’s environment. 

  • Researched and authored white papers on industries and services to build credibility while appealing to potential marketing partners and vendors. 

BANNER MEDIA GROUP:  MARKETING MANAGER

2012-2013

  • As an agency marketing consultant, drove branding and marketing for a portfolio of B2B and B2C clients by:

    • Creating and implementing brand guides, generating website copy and expressing brand personalities through engaging and creative company backgrounds and product information sheets. 

    • Relaunching and rebranding clients by identifying new names, establishing brand identity and creating personality through compelling press releases, social media and customer communiqués. 

    • Authoring over 200 collateral pieces across a variety of industries and product lines. 

RAMP:  MARKETING & COMMUNICATIONS MANAGER, CO-FOUNDER

2009-2012

  • Grew readership by 320% in just 18 months through networking and word-of-mouth marketing strategy. 

  • Doubled the industry-standard open rate through improved e-mail blasts and well-authored content. 

  • Developed presentation strategy for advertisers, syndicators, researchers and special events. 

NIELSEN/RADIO & RECORDS:  EDITOR

2002-2009

  • Wrote reports and long-form columns for daily and weekly e-blasts, website and weekly magazine

  • Successfully spearheaded launch of R&R brand into Canada, with extension strategies resulting in subscriber increase and repeated invitations to participate in annual national Canadian convention

  • Conceived, organized, secured panelists for and operated sessions at company conventions

  • Moderated sessions and served as panelist at industry conventions

  • Promoted twice for work excellence

    A few sample articles are available on my Other Work & Interests page.

CITIGATE CUNNINGHAM:  ASSOCIATE

2000-2001

  • Co-developed and executed campaign for exposure of Motorola-Palm prototype smartphone

  • Successfully placed clients in major media outlets including the Associated Press, San Francisco Chronicle, Chicago Tribuneand Fortune

  • Managed new-business development research

MS&L:  ASSISTANT ACCOUNT EXECUTIVE

1999-2000

  • Co-developed and executed media exposure campaigns for clients Motorola and Inc.com 

  • Successfully placed clients in major media outlets including Associated Press, Chicago Tribune, Washington Post, Houston Chronicle and San Francisco Chronicle

THE CASTLE GROUP:  ASSISTANT ACCOUNT EXECUTIVE

1998-1999

  • Recognized with two national PRSA "Silver Anvil" awards

  • Executed campaign for media exposure of clients BankBoston and Oracle eTravel

  • Successfully placed clients in major media outlets including Good Morning America, Reuters, Time, Los Angeles Times, USA Today, Fortune and Boston Globe