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Keith Berman headshot - Aug 2025_edited.

ABOUT

I transform complex business challenges into communications strategies that move organizations forward.
 
I've partnered with C-suite executives at companies ranging from Fortune 10 enterprises to high-growth tech firms — navigating their most critical moments: mergers and acquisitions, organizational restructurings, cultural transformations, product launches and crisis response. I translate executive strategy into narratives that employees actually engage with, build stakeholder trust when it matters most and deliver measurable business results.
 
I've led communications teams reaching audiences of 65,000+ dispersed employees, counseled CEOs and CHROs through sensitive transitions and developed strategies that consistently move the needle, including driving double-digit improvements in engagement metrics, email performance and organizational alignment.
 
What I bring to senior leadership:
 
🤝 Strategic Business Partnership — I sit at the table with executives as a trusted advisor, not just an executor. Whether it's evaluating impact of an organizational change, advising on messaging company priorities or building playbooks for crisis response, I connect communications strategy directly to business objectives.
 
📈 Proven Impact at Enterprise Scale — I've led global communications reaching tens of thousands of employees across multiple time zones and languages. Some of the measurable results I've delivered: 10% email open rate improvements, 10% intranet usage jumps, 160% YoY growth in Glassdoor ratings, and 21-point YoY favorability increases in employee engagement.
 
🔥 Crisis & Change Leadership — I've successfully navigated high-stakes communications through M&A (both acquiring and being acquired), staff restructurings, pandemic response and cultural change initiatives. I remain calm under pressure and translate complexity into clarity.
 
💪 Team Development & Leadership — I've built and mentored high-performing communications teams. Multiple team members were promoted under my leadership, reflecting my commitment to developing talent while delivering results.
 
What keeps me energized:
✅ Breaking the "we've always done it this way" cycle
✅ Distilling jargon and tech-speak into plain English that resonates
✅ Creating content and experiences people actually want to engage with
✅ Oh, and... spinning tunes as my alter ego DJ Kosmik K 🎧
 
Whether I'm partnering with executives on high-stakes messaging or providing the best playlist, I'm driven by the same goal: creating connections that last and drive action.

PROFESSIONAL EXPERIENCE

VERTAFORE:  DIRECTOR, INTERNAL COMMUNICATIONS

August 2024 - present

  • Leading team responsible for developing employee engagement and change management campaigns for major initiatives, including product launches, merger and acquisition (M&A) activity and new international office opening, for 2,500 employees, which contributed to increased Glassdoor score, annual Comparably awards for Best Culture and repeated wins of Built In Best Places to Work accolade.

  • Serving as communications business partner for C-suite and senior executives, including the CEO, Chief People Officer, Chief Product Officer, Chief Customer Officer, CFO and Chief Revenue Officer; duties include crafting strategic messages for all-hands presentations and companywide communications, which generated positive responses and executive message email open rates routinely exceeding 65%.

  • Auditing internal communications channels and redesigning content and structure, resulting in 10% increase in email open rates, 15% increase in email click-through rates and 15% jump in weekly intranet usage.

  • Conceived of, launched and hosting companywide video podcast designed to increase global employee connection and break down silos between teams; received with positive feedback and proactive requests to be included. 

FREELANCE:  COMMUNICATIONS & CONTENT STRATEGIST

February 2024 - August 2024

  • Created public relations and external communications strategy for industrial manufacturing company.

  • Developed messaging framework and communication guidelines for executive and corporate communications.

  • Authored weekly column for online publication pushed to over 5,000 subscribers. 

RESMED:  DIRECTOR, CORPORATE COMMUNICATIONS

July 2023 - February 2024

  • Counseled global cross-functional teams on issues and impacts of strategic companywide initiatives, strengthening decision-making and outcome alignment. 

  • Developed campaign narratives and FAQs, scripted and leader messages and talking points, reinforced change management principles across cascaded messaging and contributed to intranet strategy and content for audience of 10,500 global employees, helping to increase Glassdoor score by 5%. 

  • Performed as strategic communications advisor on multiple sensitive programs, including acquisitions, new business ventures, global organizational restructuring, responses to industry headwinds and project shutdowns, contributing to employee alignment with strategic business goals.

  • Served as business partner for C-suite and senior executives, including the CEO, Chief Strategy Officer and Chief Revenue Officer, along with Product, Revenue, Strategy, Government Affairs and Investor Relations teams, via leadership counseling and coaching, key message development, speechwriting and communications planning and execution.

  • Planned, managed and personally moderated live companywide town halls and Q&A sessions with CEO, with sessions rating highest-ever engagement.

DAVITA:  DIRECTOR, INTERNAL COMMUNICATIONS

July 2021 - July 2023

  • Led team of nine accountable for messaging company strategy, operational information and events to 65,000 employees across a matrixed organization, contributing to five-point YoY jump on employee engagement survey.

  • Developed and executed data-driven plan to innovate communications architecture and processes and reported on progress to senior leadership, with improvements to email channels that achieved companywide open rates of over 65%, in addition to project to revamp intranet with new content management system.

  • Rebuilt team relationships and reputation as collaborative partners and strategists across multiple groups, resulting in inclusion in strategy sessions and positive impact on cross-team alignment.

  • Directed communications strategy for sensitive company initiatives, including external reputational threats and crisis response, staff restructuring, acquisitions and partnerships, and regulatory compliance.

  • Synthesized messaging and talking points and counseled senior executives, including the CEO, COO, CIO and Chief Accounting Officer, on employee communications, speaking opportunities and town halls.

  • Mentored junior employees for professional and performance excellence, resulting in three promotions.

CSG INTERNATIONAL:  
DIRECTOR, COMMUNICATIONS, CONTENT & EMPLOYER BRANDING (2020-2021)
SENIOR MANAGER, COMMUNICATIONS, CONTENT & EMPLOYER BRANDING (2019-2020)

November 2019 - July 2021

  • Directed global culture campaigns and messaging initiatives, contributing to 160% YoY growth in eNPS, 17% YoY growth in company Glassdoor rating and highest Glassdoor rating in 2+ years; communications generated 21-point YoY favorable difference in annual employee survey and +17 delta to provider benchmark.

  • Designed global culture framework, generating highest-ever response on employee social media platform.

  • Developed strategy to infuse employee content and employer brand into external social media, with six-month LinkedIn results of 300% increase in new followers and engagement rate, 40% jump in daily visitors.

  • Provided counsel and ideas on company strategy, priorities and initiatives as part of the HR Leadership Team.

  • Wrote, scripted and advised on thought leadership articles, videos, talking points and issues response for C-suite and senior executives, including the CEO, CTO and CHRO.

AT&T - DIRECTV:  SENIOR COMMUNICATIONS MANAGER

April 2013 - November 2019

  • Directed organizational, executive leadership, strategic and operational communications for audience of 40,000 to convey new product introductions, initiative launches and workflow and policy updates, contributing to team NPS score of 88.

  • Increased read rates by 625% in six months through designing a new communications architecture. 

  • Functioned as change agent by leading strategic and tactical communication initiatives during company acquisition, creating compelling messaging for staff buy-in during culture and management changes.

  • Drove initiatives and messaging through brand communications, value propositions and content strategies; designed, authored and distributed newsletters; scripted and directed videos and podcasts; created and maintained social media presence; and planned and promoted events.

  • Managed and mentored team of three who developed creative messaging, branding campaigns, value propositions, technical information and content strategies for customer, vendor and service contacts, with two team members being promoted.

  • Served as Communications leader for the Denver-area employee engagement committee, aiding 40-point YoY eNPS growth among local employees.

ADDITIONAL EXPERIENCE

  • Billboard/Radio & Records : trade publication  |  Los Angeles, CA  |  Editor/Writer, Reporter, Columnist

  • Citigate Cunningham : high-tech public relations agency  |  Cambridge, MA  |  Account Associate 

  • MS&L : high-tech public relations agency  |  Boston, MA  |  Account Executive

  • The Castle Group : high-tech and finance PR agency  |  Boston, MA  |  Assistant Account Executive

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