Communications & Marketing Mastermind
Audience engagement through branding, storytelling, creative & content strategy and PR.
I'm a passionate communications and marketing professional who develops effective, creative, compelling, content-rich campaigns through results-driven communications, content strategy and content marketing, storytelling, marketing, brand management and public relations. I consider myself a facilitator of change, using clear audience-specific content and innovative delivery channels to drive engagement and buy-in.
A highlight of my career is leading teams. I'm a results-oriented contemporary leader adept at motivating a team to work cohesively towards a common goal while mentoring individual players to grow into their strengths. I pride myself on my visionary qualities and ability to implement tactical execution of these dynamic and engaging ideas. As a creative strategist, I'm highly skilled at conceptualizing strong marketing and communications campaigns that resonate with audiences through clear messaging, robust brand identity and creative storytelling.
DAVITA: DIRECTOR, INTERNAL COMMUNICATIONS
Managing team responsible for communicating strategic and operational information to 65,000 employees.
Partnering cross-functionally to guide, craft and distribute content across multiple business units and platforms.
Synthesizing messaging and counseling senior leadership on employee communications and town halls.
Developing and executing data-driven plan to modernize communications architecture and processes.
CSG: DIRECTOR, COMMUNICATIONS, CONTENT & EMPLOYER BRANDING (2020-2021)
SENIOR MANAGER, COMMUNICATIONS, CONTENT & EMPLOYER BRANDING (2019-2020)
Awarded "Spotlight on Excellence" accolade within first 9 months of joining company in recognition of effective communications strategy and impact, high level of performance and overall business contributions.
Drove culture campaigns and messaging initiatives, contributing to 160% YoY growth in eNPS and 17% YoY growth in company Glassdoor rating, as well as highest Glassdoor rating in 2+ years; communications saw 21-point YoY favorable difference in annual employee survey and +17 delta to provider benchmark.
Composed and hosted original podcast featuring interviews with senior executives, offering leadership advice and career-development tips.
Designed and launched global culture messaging framework with C-suite buy-in; initial materials received highest historical employee response on internal social media network.
Developed strategy to infuse employee experience and employer brand into external social media presence, with 6-month LinkedIn results of 300% increase in daily new followers and engagement rate, 40% jump in overall daily visitor traffic and unique visitors.
Conceived of and executed global employee engagement and support campaigns during COVID-19 pandemic, with positive direct audience response.
As a member of the Human Resources Leadership Team, offered counsel and ideas on organizational strategy, priorities and initiatives.
Compiled and authored cross-functional COVID-19 Return to Office Guide for all employees at 33 locations worldwide, along with office-specific guidelines and materials.
Crafted DE&I messaging strategies and presentations in advance of company hiring first Chief Diversity & Social Responsibility Officer.
Devised and created promotional and informational collateral and communications for Customer Education, Talent Acquisition, Employee & Organizational Development, People Operations and Total Rewards teams.
Wrote, scripted and advised on internal and external communications, including thought leadership articles, for multiple C-suite members and senior executives during pandemic crisis.
AT&T: SENIOR COMMUNICATIONS MANAGER
Directed organizational, operational and executive leadership communications through multiple messaging channels for audiences of more than 40,000 to position and convey new product introductions; initiative launches; and workflow, process and policy updates.
Led the communications component of an organizational-level strategic initiative to promote employee adoption of a set of behavioral principles designed to improve customer and intra-company interactions.
Increased read rates by 625% in six months by conceptualizing a new content management system (CMS) that optimized and compiled information in an easy-to-navigate database.
Drove initiatives and messaging through brand communications, value propositions and content strategies; designed, authored and distributed newsletters; scripted and directed videos; created and maintained social media presence; and planned and promoted events.
Reduced incident rates and customer calls by evaluating problem areas in Environmental Health and Safety, Customer Care, Marketing and Product Development departments and mitigating through staff education and optimized messaging.
Established and implemented integration tactics to maintain staff morale during significant post-acquisition changes, including cultural and facilities changes, through clear and positive internal messaging, communications and marketing.
Served as Communications leader for the Denver-area employee engagement and DE&I/corporate social responsibility committees.
Mentored and coached junior members of the communication team, overseeing daily workload and contributing to their annual reviews.
Managed and maintained relationships with external executive and frontline technical vendors, communicated information on workflow and systematic changes, contract updates, incentive changes and other impacts.
Won acompanywide systems-improvement competition with the creation of an enterprise-level strategic plan to improve and streamline corporate communications via a centralized web-based application system.
AT&T - DIRECTV: SENIOR COMMUNICATIONS MANAGER, FIELD SERVICES
Functioned as change agent, leading strategic and tactical communication initiatives during the rollover from DIRECTV to AT&T, creating compelling messaging for staff buy-in during culture and management changes.
Developed creative messaging, value propositions and content strategies based on baseline KPIs for customer contact and service instances; pushed marketing campaigns and technical information to staff, vendors and users.
Led a team responsible for shaping product, operational, initiative and policy communications and adoption for audiences of more than 15,000 while managing the departmental budget.
Created branding campaigns and product, feature and intra-company announcements while working with a cross-functional team of subject matter experts, marketing professionals and senior leadership.
Utilized a suite of multimedia communication channels, including email, social media and videos, to create and distribute information to internal departments and management, as well as external vendors.
Invented and launched an internal podcast as a new channel for messaging and content distribution.
Designed, branded and implemented an innovative internal messaging architecture that generated higher audience readership and content buy-in.
Recognized with the “Customer Experience Champion” award for development of enterprise-level educational video content that was used cross-departmentally to improve the customer experience.
As Project Manager, led field implementation and equipment closeout initiative as a stretch assignment.
CLIP INTERACTIVE: STRATEGY CONSULTANT, MARKETING & COMMUNICATIONS
Strategized the organizational marketing plan that drove company growth, established the positioning and approach that allowed for successful entry into desired markets and industries.
Branded the company through presentations and promotional opportunities for target partners, aiding senior leadership in developing go-to-market plans and navigating the challenges of the industry’s environment.
Researched and authored white papers on industries and services to build credibility while appealing to potential marketing partners and vendors.
BANNER MEDIA GROUP: MARKETING MANAGER
As an agency marketing consultant, drove branding and marketing for a portfolio of B2B and B2C clients by:
Creating and implementing brand guides, generating website copy and expressing brand personalities through engaging and creative company backgrounds and product information sheets.
Relaunching and rebranding clients by identifying new names, establishing brand identity and creating personality through compelling press releases, social media and customer communiqués.
Authoring over 200 collateral pieces across a variety of industries and product lines.
RAMP: MARKETING & COMMUNICATIONS MANAGER, CO-FOUNDER
Grew readership by 320% in just 18 months through networking and word-of-mouth marketing strategy.
Doubled the industry-standard open rate through improved e-mail blasts and well-authored content.
Developed presentation strategy for advertisers, syndicators, researchers and special events.
NIELSEN/RADIO & RECORDS: EDITOR
Wrote reports and long-form columns for daily and weekly e-blasts, website and weekly magazine
Successfully spearheaded launch of R&R brand into Canada, with extension strategies resulting in subscriber increase and repeated invitations to participate in annual national Canadian convention
Conceived, organized, secured panelists for and operated sessions at company conventions
Moderated sessions and served as panelist at industry conventions
Promoted twice for work excellence
A few sample articles are available on my Other Work & Interests page.
CITIGATE CUNNINGHAM: ASSOCIATE
Co-developed and executed campaign for exposure of Motorola-Palm prototype smartphone
Successfully placed clients in major media outlets including the Associated Press, San Francisco Chronicle, Chicago Tribuneand Fortune
Managed new-business development research
MS&L: ASSISTANT ACCOUNT EXECUTIVE
Co-developed and executed media exposure campaigns for clients Motorola and Inc.com
Successfully placed clients in major media outlets including Associated Press, Chicago Tribune, Washington Post, Houston Chronicle and San Francisco Chronicle
THE CASTLE GROUP: ASSISTANT ACCOUNT EXECUTIVE
Recognized with two national PRSA "Silver Anvil" awards
Executed campaign for media exposure of clients BankBoston and Oracle eTravel
Successfully placed clients in major media outlets including Good Morning America, Reuters, Time, Los Angeles Times, USA Today, Fortune and Boston Globe